/* ============================================================
   ACADEMY OF SUCCESS — Social Media Program
   Shared design system. Brand: AOS warm editorial.
   Palette: cream #FBF7F0 · saffron #F18A2D · warm-ink #2E2218
            sage #8FA682 · burgundy #7E2D2D · navy #1E2742
   Type: Raleway (display) + PT Serif (body)
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Raleway:wght@300;400;500;600;700;800;900&family=PT+Serif:ital,wght@0,400;0,700;1,400;1,700&display=swap');

:root{
  --cream:#FBF7F0;
  --cream-2:#F4EDE1;
  --paper:#FFFFFF;
  --ink:#2E2218;
  --ink-2:#5A4B3C;
  --ink-soft:#857463;
  --saffron:#F18A2D;
  --saffron-deep:#D9711A;
  --sage:#8FA682;
  --burgundy:#7E2D2D;
  --navy:#1E2742;
  --dark:#1A130C;
  --dark-2:#221913;
  --line:#E7DCC9;
  --line-dark:rgba(241,138,45,.22);
  --shadow:0 18px 50px -28px rgba(46,34,24,.45);
  --shadow-sm:0 8px 24px -16px rgba(46,34,24,.4);
  --radius:18px;
  --radius-sm:12px;
  --maxw:1120px;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--cream);color:var(--ink);
  font-family:'PT Serif',Georgia,serif;font-size:18px;line-height:1.62;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
img{max-width:100%;display:block}
a{color:var(--saffron-deep);text-decoration:none}
a:hover{text-decoration:underline}

/* ---------- Typographic scale ---------- */
h1,h2,h3,h4,h5,.display{font-family:'Raleway',sans-serif;color:var(--ink);line-height:1.12;margin:0 0 .4em;font-weight:800;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,5vw,3.4rem);font-weight:900}
h2{font-size:clamp(1.6rem,3.4vw,2.4rem)}
h3{font-size:clamp(1.2rem,2.2vw,1.55rem);font-weight:700}
h4{font-size:1.08rem;font-weight:700;letter-spacing:0}
p{margin:0 0 1.1rem}
strong{font-weight:700;color:var(--ink)}
small{font-size:.82rem}
.eyebrow{font-family:'Raleway',sans-serif;font-weight:700;font-size:.74rem;letter-spacing:.22em;text-transform:uppercase;color:var(--saffron-deep);margin:0 0 1rem;display:inline-block}
.eyebrow.on-dark{color:var(--saffron)}
.lede{font-size:1.22rem;line-height:1.55;color:var(--ink-2)}
.muted{color:var(--ink-soft)}
.serif{font-family:'PT Serif',Georgia,serif}
.sans{font-family:'Raleway',sans-serif}
.center{text-align:center}

/* ---------- Layout ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
section{padding:74px 0}
section.tight{padding:48px 0}
.divider{height:1px;background:var(--line);border:0;margin:0}
.kicker-row{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;margin-bottom:26px}
.kicker-num{font-family:'Raleway',sans-serif;font-weight:800;color:var(--saffron);font-size:.95rem;letter-spacing:.05em}

/* ---------- Top nav ---------- */
.topbar{position:sticky;top:0;z-index:50;background:rgba(251,247,240,.86);backdrop-filter:saturate(140%) blur(12px);border-bottom:1px solid var(--line)}
.topbar .wrap{display:flex;align-items:center;justify-content:space-between;height:62px}
.brandmark{display:flex;align-items:center;gap:11px;font-family:'Raleway',sans-serif;font-weight:800;font-size:.98rem;color:var(--ink);letter-spacing:.01em}
.brandmark .shield{width:30px;height:30px;border-radius:0;background:url('logo-mark.png') center/contain no-repeat;display:grid;place-items:center;color:transparent;font-size:0;box-shadow:none}
.topnav{display:flex;gap:6px;flex-wrap:wrap}
.topnav a{font-family:'Raleway',sans-serif;font-weight:600;font-size:.82rem;color:var(--ink-2);padding:7px 13px;border-radius:999px;text-decoration:none;transition:.15s}
.topnav a:hover{background:var(--cream-2);color:var(--ink)}
.topnav a.active{background:var(--ink);color:var(--cream)}

/* ---------- Hero (dark block) ---------- */
.hero{background:radial-gradient(120% 140% at 80% -10%,#3a2a18 0%,var(--dark) 55%);color:var(--cream);position:relative;overflow:hidden}
.hero:after{content:"";position:absolute;inset:0;background:radial-gradient(60% 80% at 12% 110%,rgba(241,138,45,.16),transparent 60%);pointer-events:none}
.hero .wrap{position:relative;z-index:1;padding-top:84px;padding-bottom:84px}
.hero h1{color:#fff}
.hero .lede{color:rgba(251,247,240,.78);max-width:680px}
.hero .doc-meta{font-family:'Raleway',sans-serif;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:rgba(251,247,240,.5);margin-top:30px;display:flex;gap:22px;flex-wrap:wrap}
.hero .doc-meta b{color:var(--saffron);font-weight:700}

/* ---------- Cards ---------- */
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:28px;box-shadow:var(--shadow-sm)}
.card.flush{padding:0;overflow:hidden}
.card h3{margin-top:0}
.card .card-pad{padding:24px 26px}
.card-accent{border-top:3px solid var(--saffron)}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.grid-sidebar{display:grid;grid-template-columns:1fr 2fr;gap:30px}
@media(max-width:820px){.grid-2,.grid-3,.grid-4,.grid-sidebar{grid-template-columns:1fr}}

/* ---------- Stats ---------- */
.stat{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-sm);padding:22px 20px;text-align:center}
.stat .num{font-family:'Raleway',sans-serif;font-weight:900;font-size:2.1rem;color:var(--saffron-deep);line-height:1;letter-spacing:-.02em}
.stat .lbl{font-family:'Raleway',sans-serif;font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft);margin-top:8px}

/* ---------- Pills / tags ---------- */
.pill{display:inline-block;font-family:'Raleway',sans-serif;font-weight:600;font-size:.74rem;letter-spacing:.04em;padding:5px 12px;border-radius:999px;background:var(--cream-2);color:var(--ink-2);border:1px solid var(--line)}
.pill.saffron{background:rgba(241,138,45,.14);color:var(--saffron-deep);border-color:rgba(241,138,45,.3)}
.pill.sage{background:rgba(143,166,130,.16);color:#566b4b;border-color:rgba(143,166,130,.34)}
.pill.navy{background:rgba(30,39,66,.1);color:var(--navy);border-color:rgba(30,39,66,.2)}
.pill.burgundy{background:rgba(126,45,45,.1);color:var(--burgundy);border-color:rgba(126,45,45,.22)}
.pill-row{display:flex;gap:8px;flex-wrap:wrap}

/* ---------- Callouts ---------- */
.callout{border-left:4px solid var(--saffron);background:linear-gradient(90deg,rgba(241,138,45,.07),transparent 80%);padding:18px 22px;border-radius:0 12px 12px 0;margin:22px 0}
.callout.sage{border-color:var(--sage);background:linear-gradient(90deg,rgba(143,166,130,.12),transparent 80%)}
.callout.burgundy{border-color:var(--burgundy);background:linear-gradient(90deg,rgba(126,45,45,.08),transparent 80%)}
.callout .callout-label{font-family:'Raleway',sans-serif;font-weight:800;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--saffron-deep);display:block;margin-bottom:6px}
.callout.sage .callout-label{color:#566b4b}
.callout.burgundy .callout-label{color:var(--burgundy)}
.callout p:last-child{margin-bottom:0}

/* ---------- Pull quote ---------- */
.quote{font-family:'PT Serif',serif;font-style:italic;font-size:1.5rem;line-height:1.4;color:var(--ink);border:0;margin:30px 0;padding:0 0 0 26px;border-left:3px solid var(--saffron)}
.quote cite{display:block;font-style:normal;font-family:'Raleway',sans-serif;font-weight:700;font-size:.82rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft);margin-top:14px}

/* ---------- Tables ---------- */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius-sm);box-shadow:var(--shadow-sm)}
table{width:100%;border-collapse:collapse;background:var(--paper);font-size:.94rem}
th,td{text-align:left;padding:13px 16px;border-bottom:1px solid var(--line);vertical-align:top}
th{font-family:'Raleway',sans-serif;font-weight:700;font-size:.74rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft);background:var(--cream-2)}
tr:last-child td{border-bottom:0}
td strong{color:var(--ink)}

/* ---------- Pillars / feature blocks ---------- */
.pillar{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:26px;position:relative;overflow:hidden}
.pillar .pillar-no{font-family:'Raleway',sans-serif;font-weight:900;font-size:2.6rem;color:var(--cream-2);position:absolute;top:14px;right:20px;line-height:1}
.pillar h3{position:relative;z-index:1}
.pillar .pillar-tag{font-family:'Raleway',sans-serif;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--saffron-deep);font-weight:700}

/* ---------- Timeline / phases ---------- */
.phase{display:grid;grid-template-columns:120px 1fr;gap:24px;padding:26px 0;border-bottom:1px solid var(--line)}
.phase:last-child{border-bottom:0}
.phase .phase-tag{font-family:'Raleway',sans-serif}
.phase .phase-tag .ph-num{font-weight:900;font-size:2rem;color:var(--saffron);line-height:1}
.phase .phase-tag .ph-days{font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-soft);font-weight:700}
@media(max-width:680px){.phase{grid-template-columns:1fr;gap:10px}}

/* ---------- Do / Don't ---------- */
.dd{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:680px){.dd{grid-template-columns:1fr}}
.do,.dont{border-radius:var(--radius-sm);padding:20px 22px;border:1px solid var(--line)}
.do{background:rgba(143,166,130,.1);border-color:rgba(143,166,130,.34)}
.dont{background:rgba(126,45,45,.06);border-color:rgba(126,45,45,.22)}
.do h4,.dont h4{font-family:'Raleway',sans-serif;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:12px}
.do h4{color:#566b4b}
.dont h4{color:var(--burgundy)}
.do ul,.dont ul{margin:0;padding-left:18px}
.do li,.dont li{margin-bottom:8px;font-size:.95rem}

/* ---------- Swatches ---------- */
.swatches{display:grid;grid-template-columns:repeat(auto-fill,minmax(150px,1fr));gap:14px}
.swatch{border:1px solid var(--line);border-radius:var(--radius-sm);overflow:hidden;background:var(--paper)}
.swatch .chip{height:84px}
.swatch .meta{padding:11px 13px;font-family:'Raleway',sans-serif}
.swatch .meta .nm{font-weight:700;font-size:.86rem}
.swatch .meta .hex{font-size:.78rem;color:var(--ink-soft);letter-spacing:.04em}

/* ---------- Spec rows (playbooks) ---------- */
.spec{display:grid;grid-template-columns:170px 1fr;gap:8px 18px;padding:12px 0;border-bottom:1px dashed var(--line)}
.spec:last-child{border-bottom:0}
.spec .k{font-family:'Raleway',sans-serif;font-weight:700;font-size:.8rem;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-soft)}
.spec .v{font-size:.96rem}
@media(max-width:560px){.spec{grid-template-columns:1fr;gap:2px}}

/* ---------- Content piece blocks ---------- */
.piece{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow-sm);overflow:hidden;margin:26px 0}
.piece-head{background:var(--ink);color:var(--cream);padding:20px 26px;display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap}
.piece-head .pc-title{font-family:'Raleway',sans-serif;font-weight:800;font-size:1.15rem;color:#fff;margin:0}
.piece-head .pc-meta{font-family:'Raleway',sans-serif;font-size:.74rem;letter-spacing:.06em;text-transform:uppercase;color:var(--saffron)}
.piece-body{padding:26px}
.script-block{background:var(--dark);color:#EFE7DA;border-radius:12px;padding:20px 22px;font-family:'PT Serif',serif;line-height:1.7;margin:16px 0}
.script-block .sb-label,.field-label{font-family:'Raleway',sans-serif;font-weight:800;font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--saffron);display:block;margin-bottom:8px}
.script-block .ost{color:#fff;font-weight:700}
.script-block .vo{color:rgba(239,231,218,.82)}
.caption-block{background:var(--cream-2);border:1px solid var(--line);border-radius:12px;padding:18px 20px;margin:16px 0;font-size:.95rem;white-space:pre-wrap}
.caption-block code,.hashtags{font-family:'Raleway',sans-serif}
.hashtags{color:var(--saffron-deep);font-weight:600;font-size:.9rem}
.field-label{color:var(--saffron-deep);margin-top:18px}
.shotlist{counter-reset:shot;list-style:none;padding:0;margin:8px 0}
.shotlist li{counter-increment:shot;position:relative;padding:10px 0 10px 42px;border-bottom:1px dashed var(--line);font-size:.94rem}
.shotlist li:before{content:counter(shot);position:absolute;left:0;top:9px;width:26px;height:26px;border-radius:7px;background:var(--cream-2);color:var(--saffron-deep);font-family:'Raleway',sans-serif;font-weight:800;font-size:.8rem;display:grid;place-items:center}
.shotlist li:last-child{border-bottom:0}

/* ---------- Hub / index cards ---------- */
.hub-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media(max-width:760px){.hub-grid{grid-template-columns:1fr}}
.hub-card{display:block;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow-sm);transition:.18s;text-decoration:none;color:inherit}
.hub-card:hover{transform:translateY(-3px);box-shadow:var(--shadow);text-decoration:none;border-color:rgba(241,138,45,.4)}
.hub-card .hc-no{font-family:'Raleway',sans-serif;font-weight:900;color:var(--saffron);font-size:1rem;letter-spacing:.05em}
.hub-card h3{margin:10px 0 8px}
.hub-card .hc-arrow{font-family:'Raleway',sans-serif;font-weight:700;color:var(--saffron-deep);font-size:.85rem;margin-top:16px;display:inline-block}

/* ---------- Footer ---------- */
.foot{background:var(--dark);color:rgba(251,247,240,.7);padding:48px 0;font-size:.9rem}
.foot .wrap{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;align-items:center}
.foot .brandmark{color:var(--cream)}
.foot a{color:var(--saffron)}
.foot .motto{font-style:italic;font-family:'PT Serif',serif;color:rgba(251,247,240,.55)}

/* ---------- Utility ---------- */
.mt0{margin-top:0}.mb0{margin-bottom:0}
.mt24{margin-top:24px}.mt40{margin-top:40px}
.tag-good{color:#566b4b;font-weight:700}
.tag-bad{color:var(--burgundy);font-weight:700}
.num-hl{color:var(--saffron-deep);font-weight:700}

/* ---------- Print ---------- */
@media print{
  .topbar{position:static}
  body{background:#fff;font-size:12pt}
  .hero{background:var(--dark)!important;-webkit-print-color-adjust:exact;print-color-adjust:exact}
  .card,.piece,.stat,.pillar{box-shadow:none;break-inside:avoid}
  section{padding:24px 0}
}