A complete, executable social-media system for Dr. Mel Gill and the Academy of Success — built to turn 40 years of authority and a deep content archive into a repeatable short-form engine that grows an audience and funnels it to the ULPI assessment and AOS courses.
"Uncommon sense" — counterintuitive, evidence-aware truths about your mind, from the man who taught the teachers. Warmth and authority, never hustle and hype.
Read in order. Strategy sets the system, the Brand Guide governs how it looks and sounds, the Playbooks tell you exactly what to do on each platform, and the Content pieces are ready to film and post tomorrow.
Positioning, audience, brand architecture, the 5 content pillars, the funnel and growth engine, channel strategy, a 90-day phased rollout with a concrete content calendar, and the KPI framework.
Open the strategy → 02 · BrandHow Dr Mel and AOS look and sound: the two-brand relationship, voice & tone, messaging, logo, the saffron palette, typography, art direction, motion/subtitle identity, and reusable templates.
Open the brand guide → 03 · PlaybooksTactical operating manuals for TikTok, Instagram, YouTube, and LinkedIn — handles, written bios, 2026 specs and algorithm signals, posting SOPs, hashtag/keyword strategy, and the cross-platform repurposing pipeline.
Open the playbooks → 04 · Scripts10 videos, 6 carousels, 7 quote cards, 4 story sets, and 6 long-form posts — fully scripted with hooks, captions, hashtags, shot lists, and CTAs. Original pieces grounded in his real work — the seven laws, Uncommon Sense, his TEDx talk, the 1976 story — and cited to source.
Open the scripts → 05 · Ready-to-PostPosts made from what already exists — clip this moment from his TEDx talk, the full Meta Secret film, his Instagram parables and 79-episode Uncommon Sense Facebook series, his books, interviews, and the AOS blog. Every piece links the real source and the exact moment, then hands you the finished post.
Open ready-to-post →Counterintuitive truths about the mind. His radio DNA — contrarian, scroll-stopping reframes.
One NLP tool in 30 seconds — anchoring, reframing, rapport, language patterns.
"I've watched this for 40 years." Stories from bringing NLP to Asia and the radio years.
Sustainable micro-habits and state management. The opposite of grind content.
Students, ULPI, courses, faculty. The conversion pillar, mostly on @academyofsuccess.
Seven years of the daily Uncommon Sense radio show, 40 years of seminars, and The Meta Secret are a near-infinite clip mine — 10–20 sharp clips per hour of footage.
Re-cut the strongest line to the front, burn in subtitles, and post short across TikTok, Reels, and Shorts. The first 3 seconds decide everything.
Winners become carousels and long-form. Every road soft-lands on the free ULPI quiz → email → AOS course. Own the audience, don't rent it.
ULPI completions and email subscribers — the audience you own. Follower counts are a leading indicator, not the goal.